A new world order of competition is emerging according to a recent study done by A.T. Kearny. The study, Crunch Time: The Competitiveness Audit, was conducted in late 2004 and early 2005 for the Business Performance Management (BPM) Forum and Chief Marketing Officers (CMO) Council. The primary finding of the study was that:
"only one-third (of surveyed companies) formally track and assess competition despite growing concerns about competitive intensity"
India and China were identified in the study as important centers of new competition. John Ciacchella, a vice president in A.T. Kearney’s High Technology Practice said:
"Too few are putting in place the formal processes needed to adequately assess, act and measure their progress in this more intense competitive environment.”
While this study focused on the technology and telecom sectors it’s findings apply to all enterprises. Most critical is the need for enterprises to get beyond the customer delight paradigm and start understanding and exploiting competitive threats and opportunities. Understanding and exploiting competitive center of gravity is discussed in detail in the Armory. Click below for more information.
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