The best definition of strategy we have found is John Boyd’s:
"A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in an unfolding and often unforeseen world of many bewildering events and many contending interests."
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This definition seems fairly esoteric to me. I don’t think most serious business men running their companies would know what to do with “A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose”…I could be wrong.
But if I may be so bold – how about something like: “Strategy is your plan – or more correctly your set of plans – to bring about your personal version of harmony (or “objective” if you like).”
I think something like this might be more understandable and actionable. Thoughts?