Stefano Hatfield for the on-line version of The Independent goes
on-line to find out how good agencies are at advertising their own
wares: verdict – not good.
Not surprising seeing as how one of the top creative gurus claims:
"… you can’t do your job well if what you care about is selling the clients product."
Just how good are Britain’s ad agencies at marketing their own products? Click here
to read his review. I did my own little survey and found that the nine
agencies reviewed by Hatfield all had one thing in common. Not a single
one mentioned revenue, market share or profit on their home page.
JWT London was one of the agencies he reviewed. Their main selling point being:
"to ensure more people spend more time with their clients’ brands."
So
the take away message at JWT is increasing the amount of time people spend with your brand. How about increasing the amount of money? Or market share? Does JWT value results? Accountability? ROI? Because no where on their site are
the words mentioned.
If you value results like revenue and margin,
have a limited budget and a tight time frame, and you’re a mid-size
enterprise bent on waging and winning battles for market share then engage vSente.
Call David in the UK at 01233.663199 || Mike in the US at 415.457.8449. or click the campaign tab for more information…
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