Stefano Hatfield for the on-line version of The Independent goes
on-line to find out how good agencies are at advertising their own
wares: verdict – not good.
Not surprising seeing as how one of the top creative gurus claims:
"… you can’t do your job well if what you care about is selling the clients product."
Just how good are Britain’s ad agencies at marketing their own products? Click here
to read his review. I did my own little survey and found that the nine
agencies reviewed by Hatfield all had one thing in common. Not a single
one mentioned revenue, market share or profit on their home page.
Saatchi & Saatchi was one of the agencies he reviewed. Their main selling point is Lovemarks:
"super-evolved brands that forge lasting emotional connections"
Lovemarks? How much is a lasting emotional connection really worth? How about a lasting financial connection? How about market share? Meeting projections?
If you value results like market share, revenue and margin,
have a limited budget and a tight time frame, and you’re a mid-size
enterprise bent on waging and winning battles for market share then engage vSente.
Call David in the UK at 01233.663199 || Mike in the US at 415.457.8449. or click the campaign tab for more information…
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