The guys over at Marketing NPV have put up more food for thought on the evolving debate over the role of marketing. Titled "Is It Time for a New Marketing Organization?" they bring up some valid points one of which being:
For those of you thinking, "Yeah, I’d like to get my marketing organization more integrated with the rest of the company and stop being the kid with the nosed pressed up against the candy store window," be warned: Many marketing careers have been ruined when ambition and a sense of entitlement outstripped organizational ability.
Read the whole article here.
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