This blog has been a frequent critic of CMO’s who are out-of-touch with the operating realities of contemporary enterprises. This years selection by BtoB of the Best Marketers of 2005 contains a worthy exception. James Richardson Senior VP-CMO of Cisco is quoted as saying " I want to get to the point where I can say ‘If you give me another $200 million, I can deliver another $1 billion in revenue.’" Read the full article here.
Creative awards are meaningless if you can’t convert them into revenue, profit and market share. Click here to learn more about vSente. We wage and win battles for market share.