A few months ago we tugged on superman’s cape with a posting on Mark Fenske and his truths/rules on creativity which include little gems like "never take the
company tour" and "nobody ever created a good ad writing to a
strategy". Mark’s point seems to be that all this business shit gets in
the way of the creative process. So just don’t listen. Block it out. Now Jaffe Juice, Fresh Glue and Being Reasonable are having a productive conversation about creativity and effectiveness:

Jaffe Juice offers: "Personally, I draw from the dictionary.com definition of the term using the two-word phrase, "productive originality" – in other words, doing things differently and getting a result, which contrasts fairly neatly with Einstein’s definition of insanity AKA "doing the same thing over and over again, expecting a (different) result"

Fresh Glue characterizes the conflict between creativity and effectiveness as a: "Smackdown"… Does that mean creativity doesn’t count? Show me a business where it doesn’t. But it can — and often does — get in the way when it becomes self-impressed infatuation with the idea as an abstraction or transcendental wonderland."

Being Reasonable: unearths this Ogilvy gem: “But I’m not afraid to tell creative phonies that their commercials are utter nonsense,” added Mr. Ogilvy, who founded Ogilvy & Mather Advertising in 1949. “When you write an ad, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so persuasive that you buy the product – or buy it more often

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