I like the Firefox browser. We just downloaded the new 1.5 version and it is much better than Safari which was our browser of choice. I really like "tabbed" browsing and the integrated Sage RSS reader. I also discovered that Firefox has launched a contest for 30-second spots for the browser and is asking
professionals, students and aspiring filmmakers to create ads that will be considered
for a TV campaign (reports
ClickZ):
Prizes include a $5,000 gift
certificate at B&H Photo, a multi-screen LCD display from 9x Media,
and a media center PC from Alienware. The ads will be reviewed by a
panel of judges from the film, television and advertising industries.
The goal of the campaign is to increase awareness of Firefox among
mainstream consumers and persuading them to visit getfirefox.com.
Increase awareness? Persuade them to "visit"? So if the ad increases awareness and results in a visit, but not a download is it a good ad?
I have a better idea for the marketing folks at Firefox. Rather than increasing awareness and persuading visits, why don’t you change your goal to downloads?
But an even better idea for the Firefox folks is stuff the panel of judges. Instead select 10 of the most promising ads yourself and run’em online. Make sure each ad has a unique URL so you can track how many downloads are generated by each ad. See which ad generates the most downloads. And that my friends will be your best ad.
Now I know the good marketing folks at Firefox will consider this advice quaint and oh so NOT open source marketing. How gauche to add a call to action! And actually measure meaningful metrics.
I’ll bet $100 that the ad selected by the panel of judges will not be the ad that generates the most downloads. Any takers?
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