Guy Kawasaki braves the wrath of marketing hens everywhere to claim:
I’ll get lots of flak for saying this, but since I’m accustomed to
flak from my Apple days, I’ll say it anyway: Sales fixes everything.
As long as you have sales, cash will flow, and as long as cash
flows, (a) you will have the time to fix your team, your technology,
and your marketing; (b) the press won’t be able to say much because
customers are pouring money into your coffers; and (c) your investors
will leave you alone because (i) they will focus on companies with
weaker sales and (ii) they won’t want to jinx your success.You can blow all the smoke that you like about brand awareness,
corporate image, and feedback from early adopters, but you either make
it rain or you don’t. To help you become a legend in annals of
salesmanship, here is the art of rainmaking.
Make sure you read the comments at the end of his posting. And make sure you read about our little dust-up with Seth Godin on the same topic.
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