In the old days, before the internet, The Art of Attack: How to Attack and Dislodge the Larger Competitor (Art of Attack) would have been conceived as a book, described as a how-to-manual, and printed, bound and sold through traditional book stores. Today, circa 2006, it is a mashup of new internet-driven publishing tools which allow us to transform static books into interactive, evolving resources with helpful links to external data and referenced materials. The Art of Attack was created to take advantage of these new publishing tools and consists of an online manual, workbook, and resources.
The Art of Attack is written to help challengers wage and win battles for market share against industry leaders. The Art of Attack can also be used by industry leaders to defend their market position against challenger attacks. The Art of Attack is written from my vantage and experience executing more than 500 marketing campaigns over a 25 year career. This is a practical manual offering experience and knowledge gained by using the tools and techniques prescribed herein to wage and win battles for market share.
vSente’s Armory – the online resource for the competitive marketer is the exclusive host for The Art of Attack – How to Attack and Dislodge the Larger Competitor which introduces new thinking, approaches and techniques to the process of competitive marketing. Additionally, the Armory aggregates print and web resources dedicated to the application of maneuver theory to marketing campaigning.
You can preview the Art of Attack and it’s contents, tools and techniques by downloading the free PDF. Click below:
Download the free PDF preview of the Art of Attack. Just click to get the PDF.
There are no forms to fill out, you don’t need to leave your email
address. No annoying questions to answer. Just click and get your PDF.