Al DiGuido of Epsilon Interactive comments on a recent presentation he listened to by Tom Peters in which Peters emphasizes the need to sell stuff.
We’re all
in sales, says Peters. The exasperation shows on his face as he
recounts story after story of companies that have allowed themselves to
become distracted from their primary purpose of selling stuff to their
customers and prospects. If you work in an organization and haven’t
figured out what your role is in creating incremental revenues and
profits within your company, the time to get going is yesterday.
DiGuido goes on in a full length article on the ClickZ Network with some good insights into selling stuff in the age of internet.
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