The purpose of the Attack Screener is to broadly assess the potential success of an attack from the standpoint of both challenger and leader. If you’re the challenger use the Attack Screener to gauge the likelyhood of a successful attack. If you’re the leader, gauge your vulnerability to challenger attack. Click here to download a free version of our Attack Screener in Excel format. You can vary the weighting of each question and do your own scenario testing. These are the questions used in the Attack Screener.
OFFERING
Quality: Who has better quality?
Cost: Who has lower cost?
Service: Who offers better service?
Features: Who offers better features?
INFRASTRUCTURE
Plant & Equip : Who has better plant and equipment?
Technology: Who makes better use of tech?
Policies: Who is more competitive?
Distribution: Who better utilizes channels?
RELATIONSHIPS
Customers: Who’s better at selling ?
Vendors: Who has better vendors?
Lenders: Who has better access to debt?
Investors: Who has better investors?
Partners: Who has better partners?
Employees: Who has the better employees?
EXECUTION
Leadership: Who has the better CEO?
Vision: Who has the stronger vision?
Innovation: Who is better at innovating?
Reputation: Who has the better reputation?
Com/Control: Who is better at control?
Doctrine: Who has the more aggressive?
Legal: Who more assertive?
Capitalization: Who has stronger balance sheet?
Once you download the Attack Screener you can fill it out over lunch. Ask your partner, your top sales guy or your CFO to fill it out too. Compare results. It’s fascinating to see the different perceptions. With the Excel workbook you can use the format we’ve created and modify the questions to fit your industry. Are you the hunter or the hunted?
Learn how to wage and win battles for market share. Download the free PDF preview of the Art of Attack. Just click to get the PDF. There are no forms to fill out, you don’t need to leave your email
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