Jaffe Juice has a super post up titled "23 Things Every Company Should Monitor". The list was originally Started by Cameron Olthuis on his blog, Pronet advertising. Several others joined in on the conversation and have created an ad-hoc list of sources and techniques companies should be using to monitor their reputation, competitor moves and other industry dynamics. This ties directly into my recent post on the importance of market share as your primary marketing metric. Market share is a relative measurement that gauges your performance against external benchmarks.
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