Joseph B. White in his Eyes On The Road column for the Wall Street Journal writes the following:
Toyota to Detroit: We Will Bury You
Lexus Flagship Bristles With New Features
That Up the Ante as Detroit Rivals WobbleToyota Motor Corp. has a message for its struggling rivals in Detroit: We will bury you.
Of course, Toyota’s leaders are far too diplomatic and cautious to say something as outrageous as that out loud.
Instead, Toyota delivers its message in more subtle ways. Such as bringing the new Lexus LS 460 to a hotel within sight of Ford Motor Co.’s Dearborn, Mich., headquarters and innocently demonstrating the fact that the new top-of-the-line Lexus has a feature that allows the car to park itself, with the driver playing a minor supporting role…
Read the whole column here: Eyes on the Road – WSJ.com.
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