Colin Powell gave a great speech at DreamForce. Speaking for one hour without notes, he was hilarious, inspiring and informative. Probably the best speech I’ve ever heard. I was especially delighted to hear the General using John Boyd’s exact words to describe the need to get inside your competitors decision cycle in order to win. Then he bridged Boyd’s words to Salesforce.com’s ability to deliver on this premise (Boydian theory is the holy grail for SFA). The theories of John Boyd are the cornerstone of our campaigning methodology now a prototype app on AppExchange. Send me an email and I’ll send you back a briefing about John Boyd and how we use his theories to generate competitive advantage.
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