You will fail. When you do fail do not give up. You learn 10x more from a
failure than you do from a success. Most first time entrepreneurs when
confronted with failure retreat to the perceived safety of large
corporations, and never get the chance to apply their hard-earned
wisdom. Nine out of ten new businesses fail not because of bad ideas,
but because of entrepreneurs taking themselves out of the game. As an
entrepreneur, you need to be prepared for collateral damage. There is a
high probability that before you build a successful business your
credit will be dinged, you will have interesting conversations with the
IRS, and you will become personally acquainted with your banker. There
are rarely immaculate conceptions. You have to have the courage to stay
in the game. Failure is the entrepreneurial badge of courage for serial entrepreneurs.
Market Share Battles (RoE) is a list of 24 rules of engagement for enterprises engaged in battles to take or defend market share. Click here to download a complete list of the rules.
