There is a mood abroad, often fostered by non-blogging planners,
that the emergence and popularity of planning blogs is killing the
discipline.I certainly feel that the community, like all communities, has begun
to coalesce around specific ‘new marketing’ ideas that are in danger of
becoming an orthodoxy every bit as dangerous as the antiquated ideas
about brands and communications that it is seeking to replace.
Specifically it encourages a view that the marketing landscape has
already reached a kind of utopian future without offering any clues
about how brands and the clients that own them should get there.
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