A little more than a year ago I predicted Mary Minnick’s departure from Coke. Her departure was announced today. I also made some predictions about her next move, Mark Fenske’s creativity and Coke’s market share and spend. Wonder how those predictions will turn out? In the spirit of fair play I’ll print the results here as they occur for those of you keeping score.
01.31.07: Mark Fenske announces his departure from Wieden & Kennedy according to Adweek:
"I missed teaching," said Fenske, cautioning against reading more
into his move. "In fact, I’ve already started teaching. The semester
started two weeks ago." His last day at Wieden was Monday.He said the Coke business would be "left in very good hands," but did not elaborate.
More on Mark Fenske here.
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