Cheryl Catton, Chevrolet’s director of car marketing, is encouraging dealers to put a Camry in their showrooms right next to the new Malibu. This requires equal amounts of audacity and intelligence. We never counsel a full on comparison (attack) unless your’e absolutely sure you’ll win the comparison. I’m assuming the Chevy folks have done their homework and know the Malibu will come out on top. If so this could be a stroke of genius. It’s nice to see somebody in Detroit using their noggin.
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