This from the Wall Street Journal:
Beijing has taken steps in recent days to improve the
image of its products. It executed the former head of its drug
regulation agency for taking bribes, and banned toothpaste makers from
using a chemical found in antifreeze.
Yup, executing a scapegoat is a surefire way to improve your image. I wonder who their brand consultants are…
FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente’s Armory – Tool, techniques, wizards and manuals. Create a more effective and accountable
marketing organization. Convert your MARCOM department into a ROI
driven revenue engine. Also, click the links for information on our campaigns and workshops.