This is how we define campaigning:
Campaigning
is the art of decision making, leading, and motivating people and their
organizations into action to accomplish missions; visualizing current
state and future state, then formulating concepts of operations to get
from one place to another at least cost; assigning missions,
prioritizing and allocating resources, selecting the critical time and
place to act, and knowing how and when to make adjustments during the
campaign (as inspired by mcdp6).
Download vSente’s Free Campaign Planner to learn more about how we help marketing managers battle larger competitors.