Most small and medium-sized enterprises at one point or another find
themselves in situation where they need sales now – like over the next
60-90 days. Any number of reasons can trigger the need – debt
payment, IRS, cash flow crisis, etc. Larger competitors can be an excellent source of short term revenues. Properly conceived and executed market share battles can be a lucrative source of cash flow. The key feature of market share
battles is the absence of innovation risk. The battle takes place with
existing products for existing customers with an established need,
trained to write checks. How does the smaller enterprise win a market
share war against larger better provisioned competitors? Download our free campaign planner to learn more. These techniques were first used by us 10 years ago to increase sales 5X, from $10 million a month to $50 million a month in 60 days for a Silicon Valley technology manufacturer.
