“Some of our competitors jumped over us in a Darwinian way,” Michael S. Dell says. “Now it’s our turn.” This from an article today in the New York Times about Dell’s turnaround plans. I’m not confident of Dell’s chances of getting all Darwinian on their competitors. Competitiveness is in the DNA and I think it’s missing from Dell’s culture. Don’t mistake efficiency or cost effectiveness for competitiveness. Quite often efficiency and competitiveness are at opposite ends of the spectrum. Be interesting to see if Dell can turn it around.
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