by nxhyfiuq | Nov 10, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I’ve written at length about marketers using polarizing or controversial spokesmen, platforms or sponsorships for their branding efforts. Bottom line is that if you want your brand to appeal to a targeted niche who identify with the polarizing issue, then...
by nxhyfiuq | Nov 8, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I think most brands are better off in the long run staying close to home. "Sticking to their knitting" as a once esteemed business consultant said many years ago. Hummer is a good example. The Hummer brand started off appealing to a small, hard core niche of...
by nxhyfiuq | Nov 8, 2007 | Uncategorized
This headline Comcel eyes profitability rather than market share – Haiti caught my attention. Comcel’s IT Director Damaz Alexis told BNamericas in an interview that:"We don’t want to get into the market share battle but rather look for a balance...
by nxhyfiuq | Nov 4, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I’m watching NBC’s coverage of Sunday Night football. Philly vs. Dallas. All NBC’s logos have been colored green as part of "green week" and NBC’s efforts to raise global warming awareness. Matt Lauer is lecturing us live from the...
