by nxhyfiuq | Sep 10, 2007 | 6 - "New" Marketing vs. "Old" Marketing, 8 - On Marketing Practices and Competitiveness
An admirable effort led by Gavin Heaton and Drew McLellan challenged marketing bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, "brought together over 100 of the world’s...
by nxhyfiuq | Sep 9, 2007 | 8 - On Marketing Practices and Competitiveness
Marc Brownstein writes a regular column for Advertising Age called The Small Agency Diary – I highly recommend reading it if you don’t already. Marc’s most recent column takes on the notion of the importance of agency decor and its’...
by nxhyfiuq | Sep 8, 2007 | 8 - On Marketing Practices and Competitiveness
Ron Crossland, Chairman of Bluepoint the leadership development group, just wrote a commentary about cooperation and competition. He used the typical progressive frame of cooperation good, competition bad. Crossland says:Cooperation is open arms while competition is a...
by nxhyfiuq | Sep 8, 2007 | 8 - On Marketing Practices and Competitiveness
“Some of our competitors jumped over us in a Darwinian way,” Michael S. Dell says. “Now it’s our turn.” This from an article today in the New York Times about Dell’s turnaround plans. I’m not confident of Dell’s chances of getting all Darwinian on...
by nxhyfiuq | Sep 8, 2007 | 7 - Planning a Marketing Campaign
Slowing or sluggish sales? Use vSente’s Armory to quickly expand an established territory, category or market segment. vSente’s Armory contains 100’s of resources dedicated to effective and accountable marketing techniques including links, articles,...
