by nxhyfiuq | Aug 20, 2007 | Uncategorized
In order to execute a strategy it is necessary to wrap the strategy with additional information. For a specific strategy there should also be a time element which describes how long the strategy is effective, an objective, which attaches a measurable metric for the...
by nxhyfiuq | Aug 16, 2007 | 1 - Defining Marketing, Strategy, Campaigning..., 7 - Planning a Marketing Campaign
The campaign bullet is an important tool. The bullet is similar to an "elevator pitch" or other short form communique – in that the purpose is to quickly and effectively communicate intent or purpose. The campaign bullet is a composite paragraph...
by nxhyfiuq | Aug 16, 2007 | 1 - Defining Marketing, Strategy, Campaigning...
This is how we define campaigning: Campaigning is the art of decision making, leading, and motivating people and their organizations into action to accomplish missions; visualizing current state and future state, then formulating concepts of operations to get from one...
by nxhyfiuq | Aug 16, 2007 | 8 - On Marketing Practices and Competitiveness
This from Kimberly-Clark’s CMO Anthony Palmer as quoted in the WSJ today:You can’t ever lose sight of the fact that your role is to sell more stuff to more people for more money more often. That has got to be the ultimate goal. You also have to inspire the...
by nxhyfiuq | Aug 16, 2007 | Uncategorized
You betcha. Download vSente’s Free Campaign Planner to learn more about how we help marketing managers battle larger competitors.
