Mike Smock | Senior Strategic Advisor
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  • Mike Smock – Senior Strategic Advisor
  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
  • 7 – Planning a Marketing Campaign
  • 8 – On Marketing Practices and Competitiveness
  • 9 – Miscellaneous Marketing Postings
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Do You Need To Significantly Increase Your Sales Over The Next 60 Days?

by nxhyfiuq | Aug 21, 2007 | Uncategorized

Most small and medium-sized enterprises at one point or another find themselves in situation where they need sales now – like over the next 60-90 days. Any number of reasons can trigger the need – debt payment, IRS, cash flow crisis, etc. Larger...

How Do We Activate These Ideas? Applying Boyd’s O-O-D-A Loop To Marketing Strategy

by nxhyfiuq | Aug 21, 2007 | 5 - John Boyd Applied to Marketing Campaigning

In his paper titled "The Strategic Game of ? and ?" John Boyd posed a series of questions and answers regarding the O-O-D-A Loop and strategy. I have used Boyd’s Q&A exchange in order to translate his theories directly to marketing campaigning. Each...

What Key Ideas Underlie Strategy? Applying Boyd’s O-O-D-A Loop To Marketing Strategy

by nxhyfiuq | Aug 21, 2007 | 5 - John Boyd Applied to Marketing Campaigning

In his paper titled "The Strategic Game of ? and ?" John Boyd posed a series of questions and answers regarding the O-O-D-A Loop and strategy. I have used Boyd’s Q&A exchange in order to translate his theories directly to marketing campaigning. Each...

What Is the Purpose Of Strategy? Applying Boyd’s O-O-D-A Loop to Marketing Strategy

by nxhyfiuq | Aug 21, 2007 | 5 - John Boyd Applied to Marketing Campaigning

In his paper titled "The Strategic Game of ? and ?" John Boyd posed a series of questions and answers regarding the O-O-D-A Loop and strategy. I have used Boyd’s Q&A exchange in order to translate his theories directly to marketing campaigning. Each...

What Is Strategy? Applying Boyd’s O-O-D-A Loop To Marketing Strategy

by nxhyfiuq | Aug 21, 2007 | 5 - John Boyd Applied to Marketing Campaigning

In his paper titled "The Strategic Game of ? and ?" John Boyd posed a series of questions and answers regarding the O-O-D-A Loop and strategy. I have used Boyd’s Q&A exchange in order to translate his theories directly to marketing campaigning. Each...
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  • 1 – Defining Marketing, Strategy, Campaigning…
  • 2 – The Importance of Market Share
  • 3 – A Critical Look At Blue Ocean Strategy
  • 4 – Military Metaphors Applied to Marketing
  • 5 – John Boyd Applied to Marketing Campaigning
  • 6 – "New" Marketing vs. "Old" Marketing
  • 7 – Planning a Marketing Campaign
  • 8 – On Marketing Practices and Competitiveness
  • 9 – Miscellaneous Marketing Postings
  • Uncategorized
  • Weblogs
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