by nxhyfiuq | Jul 19, 2007 | Uncategorized
As I speculated in my post of two days ago the Jet Blue marketing "team" made the decision to sponsor the Daily Kos convention. The executive team was not aware of the decision. This is the email response from David Barger the JetBlue CEO. Thank you for...
by nxhyfiuq | Jul 19, 2007 | 3 - A Critical Look At Blue Ocean Strategy
Here is an interesting and perhaps eye-opening comparison for many marketers who favor Blue Ocean Strategy. Sun Tzu’s The Art of War is understandably miscast by those who have not read it as a book about violence and bloodshed – when in reality The Art of...
by nxhyfiuq | Jul 17, 2007 | Uncategorized
I doubt the new executive team at JetBlue made the call to sponsor The Daily Kos convention (background here). I’ll guess that somebody on the marketing team advocating their personal political agenda made the choice and decision. And the CEO now finds himself...
by nxhyfiuq | Jul 16, 2007 | Uncategorized
Fascinating article in the San Francisco Chronicle on the negative impact Laurie David (global warming activist!) and others are having on the sale of hybrids:Actor/writer Larry David, whose wife is reported to delight in flipping off Hummer drivers from the comfort...
by nxhyfiuq | Jul 15, 2007 | Uncategorized
This from the Wall Street Journal:Beijing has taken steps in recent days to improve the image of its products. It executed the former head of its drug regulation agency for taking bribes, and banned toothpaste makers from using a chemical found in antifreeze.Yup,...
