by nxhyfiuq | May 14, 2007 | Uncategorized
Kraft is requiring that agencies who participate in their latest review for Oscar Mayer, Kraft Singles, Ritz, Triscuit and Grey Poupon brands, give up ownership of ideas presented in the review — and accept legal liability should the marketer end up using those...
by nxhyfiuq | May 14, 2007 | Uncategorized
Cheryl Catton, Chevrolet’s director of car marketing, is encouraging dealers to put a Camry in their showrooms right next to the new Malibu. This requires equal amounts of audacity and intelligence. We never counsel a full on comparison (attack) unless...
by nxhyfiuq | May 13, 2007 | Uncategorized
So. This really is quite interesting. Now that Oracle has pretty much digested Siebel, PeopleSoft and to a much lesser extent UpShot, the numbers according to Oracle’s current CRM propaganda are really quite compelling:4.6 million users (compared to...
by nxhyfiuq | May 13, 2007 | Uncategorized
vSente is continuing it’s 2007 workshop series for CMO’s, marketing managers and sales managers that offer truly impactful content focused on generating both accountability and effectiveness. These are the currently scheduled workshops. More to come…...
by nxhyfiuq | May 6, 2007 | Uncategorized
I stay away from politics on this blog but I wanted to point to a post by the boys at Powerline on Sarkozy’s win in France today:The U.S. has now seen the leadership of both France and Germany pass to figures who believe, as a general matter, that American power...
