by nxhyfiuq | Mar 1, 2006 | 9 - Miscellaneous Marketing Postings
Guy Kawasaki braves the wrath of marketing hens everywhere to claim:I’ll get lots of flak for saying this, but since I’m accustomed to flak from my Apple days, I’ll say it anyway: Sales fixes everything. As long as you have sales, cash will flow, and...
by nxhyfiuq | Mar 1, 2006 | 9 - Miscellaneous Marketing Postings
Verizon Wireless CMO John Stratton offered eight warning points to advertising agency chiefs while speaking at a Hollywood gathering of marketing and entertainment executives last week. He noted that his office currently spends more than $1 billion a year for...
by nxhyfiuq | Mar 1, 2006 | 9 - Miscellaneous Marketing Postings
The whole notion of CFO’s becoming the watchdog of CEO’s and the public face of many enterprises, has its roots in the 1980’s, when financial engineering took a front seat to operational skills. Problem is, the exact skills that make for a good CFO...
by nxhyfiuq | Mar 1, 2006 | 9 - Miscellaneous Marketing Postings
Piers Fawkes of PSFK (Josh Reads It, Malcolm Reads It, Seth Reads It) reports on a presentation given by VCU AdCenter students titled the: The Agency of the Future at the Future Marketing Conference. In that VCU was where Mark Fenske had spent several years...
by nxhyfiuq | Mar 1, 2006 | 9 - Miscellaneous Marketing Postings
John Jantsch at Duct Tape Marketing has a simpatico take on customers: See, the problem with the customer always being right is that in many instances, they don’t have any idea what they really need, so how could they tell you.Download the free PDF preview of...
