by nxhyfiuq | Mar 10, 2006 | Uncategorized
So you’re a Fortune 500 CEO. Your market share is evaporating. Margins dwindling. Unions revolting. Cheap generics replacing your premium brands. India’s stealing your intellectual property. China’s knocking off your patents. Environmentalists are...
by nxhyfiuq | Mar 10, 2006 | Uncategorized
John Paczkowsk at Good Morning Silicon Valley has a cogent take on Google’s intentions towards Microsoft:To refresh, Google which has no plans whatsoever to compete with Microsoft’s core PC software business now offers an e-mail program with built in IM...
by nxhyfiuq | Mar 9, 2006 | Uncategorized
Fundamentally, there are two ways you can grow a business. You can fight for market share using existing products in established markets against known competitors, and/or, you can innovate new offerings and markets with the intention of temporarily reducing or...
by nxhyfiuq | Mar 9, 2006 | Uncategorized
The Art of Attack was created in an era of declining marketing competitiveness. Trade press is full of documented cases of disgruntled CEO’S demanding accountability and a return on marketing dollars invested. Widely heralded initiatives and theories like branding,...
by nxhyfiuq | Mar 9, 2006 | Uncategorized
In the old days, before the internet, The Art of Attack: How to Attack and Dislodge the Larger Competitor (Art of Attack) would have been conceived as a book, described as a how-to-manual, and printed, bound and sold through traditional book stores. Today, circa 2006,...
