by nxhyfiuq | Jun 5, 2005 | 9 - Miscellaneous Marketing Postings
In a Harvard Business Review column this month Kevin Clancy and Randy Stone offer up a compelling piece of research describing the effectiveness of marketing campaigns. Clancy’s group Copernicus Marketing Consulting tracked more than 500 marketing programs for...
by nxhyfiuq | Jun 5, 2005 | Uncategorized
UPDATE 8/13/06: NOOYI PROMOTED AND APPOINTED CEO OF PEPSI Charmain Yoest, wickedly smart, and refreshingly American says Coke should attack Pepsi over the Indra Nooyi controversy. She’s right that Pepsi is vulnerable to attack. But I doubt Coke will exploit it....
by nxhyfiuq | Jun 4, 2005 | 9 - Miscellaneous Marketing Postings
We did a Mobilization this week at the Woodmark Hotel on Lake Washington just outside of Seattle. This Mobilization was for a small environmental engineering firm with new technology that can significantly impact their industry and market share. Over two and half...
by nxhyfiuq | Jun 4, 2005 | Uncategorized
Got a phone call last week from an old buddy who’s CEO of a small manufacturing company…Smock!! Yup. Bonehead here. Hey Bonehead whats up? Yo buddy called you a liar. Huh? Yea, that Seth guy wrote a book saying all you marketing pukes are liars. Uhh…...
by nxhyfiuq | Jun 4, 2005 | Uncategorized
UPDATE 8/13/06: NOOYI PROMOTED AND APPOINTED CEO OF PEPSI UPDATE (2) 8/14/06: THE PROBLEM WITH INDRA NOOYI UPDATE (3) 8/15/06: BUSINESS WEEK’S TAKE ON INDRA… Many marketers are actively advocating and agitating for a new form of marketing that takes away...
