by nxhyfiuq | Mar 4, 2005 | 9 - Miscellaneous Marketing Postings
A new world order of competition is emerging according to a recent study done by A.T. Kearny. The study, Crunch Time: The Competitiveness Audit, was conducted in late 2004 and early 2005 for the Business Performance Management (BPM) Forum and Chief Marketing Officers...
by nxhyfiuq | Mar 3, 2005 | Uncategorized
I began hearing customer retention rationalizations back in the late 70’s. We sales folks were being told that it was cheaper and easier to maintain an existing account as opposed to prospecting and closing a new account. This rationalization was driven...
