by nxhyfiuq | Feb 10, 2005 | 9 - Miscellaneous Marketing Postings
Len Gingeralla is a professor at St. Edwards University and managing partner of Management Senior Advisors. He just wrote a piece offered over at the MarketingProfs web site that offers some very pithy advice to marketers: This cracked me up because of how right he...
by nxhyfiuq | Feb 9, 2005 | Uncategorized
I was surprised at Carly Fiorina’s resignation today. I’m disappointed she didn’t stay and fight. This is the first real resistance she’s met since completing the Compaq acquisition. Instead of staying and defending her work, she pockets a $20...
by nxhyfiuq | Feb 8, 2005 | 9 - Miscellaneous Marketing Postings
The mail brought a pleasant surprise today. The folks at MarketingNPV are producing a free journal they publish six times annually. You’ll recall I wrote about MarketingNPV a while back. They focus on the application of six sigma methodologies to the art of...
by nxhyfiuq | Feb 7, 2005 | 9 - Miscellaneous Marketing Postings
Epiphany released their latest results last week. Once again they lost money. Epiphany has yet to make a single penny. In fact Epiphany has lost more than $3.5 billion since it’s inception back in 1997. I have long been a major critic of the CRM industry. Why?...
by nxhyfiuq | Feb 5, 2005 | 9 - Miscellaneous Marketing Postings
Business 2.0 interviewed Jeff Bezos of Amazon in their December issue. The topic was How to Think Competitively and Bezos had some interesting thoughts. The interviewer framed his first question on the basis that Amazon had always gone into highly competitive...
