by nxhyfiuq | Jan 19, 2005 | Uncategorized
Like many I count Tom Peters and Bob Watermans’ In Search of Excellence as an influential book. Written in the late 70"s I found Search to be an inspirational read as I crossed over from corporate to entrepreneurial pursuits. His next book a Passion for...
by nxhyfiuq | Jan 14, 2005 | Uncategorized
One of the best business books I’ve read is Hardball: Are You Playing to Play or Playing to Win? This politically incorrect tour de force is creating controversy among business intelligentsia because the authors have the audacity to suggest that enterprises...
by nxhyfiuq | Jan 11, 2005 | 9 - Miscellaneous Marketing Postings
The traditional sales and marketing organization is dysfunctional. Especially when executing marketing campaigns. There are three primary issues: 1) focus on rigid, hierarchical command and control, 2) emphasis on creative over strategic competencies, and 3) cultural...
by nxhyfiuq | Jan 11, 2005 | 9 - Miscellaneous Marketing Postings
Steve Jobs is at it again. Today they launched the $499 MAC mini a complete computer in a box 6.5 inches wide and 2 inches tall. You need to bring your own monitor, keyboard and mouse. But thats ok. They are using the MAC mini as bait to attract all those Windows...
by nxhyfiuq | Jan 11, 2005 | 9 - Miscellaneous Marketing Postings
Jack Covert over at 800-CEO-READ Blog was asked to review a few chapters of Peppers and Rogers new book. The first paragraph of the first chapter led Jack to defy anyone to find a better description of what “business” is. Here’s the Peppers and Rogers quote that...
