by nxhyfiuq | Dec 4, 2004 | Uncategorized
Last week I was watching TV when one of the new AOL ads came on. I like this latest batch of AOL spots because of their casting and the way they project AOL as friendly caring company. I was sipping my coffee as the AOL spot came on and even though I had seen it many...
by nxhyfiuq | Dec 4, 2004 | Uncategorized
There are many uses or applications of the word attack. Attacking the Normandy beach had one meaning to Eisenhower. Attacking the Green Bay line had another meaning for Walter Payton, Mike Ditka and the Chicago Bears. Attacking a messy disorganized garage has a third...
by nxhyfiuq | Dec 4, 2004 | Uncategorized
The customer is not always right. The relationship between customer and vendor by definition is built on tension. Tension characterized by the customer who wants to minimize price. And the vendor who wants to maximize price. These are conflicting objectives....
by nxhyfiuq | Dec 4, 2004 | 9 - Miscellaneous Marketing Postings
I have a love-hate relationship with the creative community. Honda’s recent TV spot titled COG demonstrates my feelings. I continually struggle with the notion of how much creative is enough. I continually moderate the argument between the creatives and the tacticians...
by nxhyfiuq | Dec 4, 2004 | 9 - Miscellaneous Marketing Postings
Go is perhaps the oldest board game in the world. The rules are very simple, and you can learn them in a few minutes – but they lead to a countless number of intriguing patterns and clever maneuvers. In ancient times Go was considered a martial art and was part...
