by nxhyfiuq | Sep 7, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
There continues to be massive teeth-gnashing over measuring marketing effectiveness. The marketing community runs wildly away from the blindingly obvious answer as to how you measure marketing effectiveness and CMO performance. The blindingly obvious answer is market...
by nxhyfiuq | Sep 7, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Jaffe Juice has a super post up titled "23 Things Every Company Should Monitor". The list was originally Started by Cameron Olthuis on his blog, Pronet advertising. Several others joined in on the conversation and have created an ad-hoc list of sources and...
by nxhyfiuq | Sep 7, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Several years ago I had to really struggle breaking in a new client. The struggle was over the budget. For most campaigns there are two basic types of costs. The first are creative costs. These are costs to create the campaign elements and include, research strategy,...
by nxhyfiuq | Sep 7, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
The attacks on marketing accountability are gaining momentum. One of the outcomes of this increased scrutiny has been CEO’s unwilling to continue to fund the soft, squishy marketing initiatives that do not clearly generate a measurable ROI. If you find yourself...
by nxhyfiuq | Aug 17, 2006 | 2 - The Importance of Market Share
There are three market share metrics that when aggragated can be used to gauge the effectiveness of your CMO and all marketing activities. The metrics are the volume, value and vector of your market share. 1. VOLUME. Market share volume is the traditional notion of...
by nxhyfiuq | Aug 17, 2006 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
What happens when you don’t have extraordinary people, innovative products, extraordinary customer experiences and rock solid infrastructure (as described by Tom Peters)? As marketers what do you do when you’re dealing with regular folks, mediocre...
