by nxhyfiuq | Sep 8, 2007 | 8 - On Marketing Practices and Competitiveness
“Some of our competitors jumped over us in a Darwinian way,” Michael S. Dell says. “Now it’s our turn.” This from an article today in the New York Times about Dell’s turnaround plans. I’m not confident of Dell’s chances of getting all Darwinian on...
by nxhyfiuq | Aug 28, 2007 | 8 - On Marketing Practices and Competitiveness
Ad Age’s Ken Wheaton takes Starbucks to task for what he describers as "raising awareness garbage" via their new movie with Paramount. This from his piece today in Advertising Age: Paramount’s summer release, "Arctic Tale," is...
by nxhyfiuq | Aug 28, 2007 | 8 - On Marketing Practices and Competitiveness
One of the smartest voices in branding is Laura Ries. She has an excellent post on Saturn’s current branding woes. This from her post:In 2002, Saturn tapped Goodby, Silverstein for some new advertising. Sales continued falling to 212,017 in 2004, its worst...
by nxhyfiuq | Aug 28, 2007 | 8 - On Marketing Practices and Competitiveness
This is funny stuff. And accurate. Read Mark Fenske’s 10 Tell-Tale Signs of What Clients Think of Ads, Advertising, Ad Agencies. This one was hilarious and oh so true: When an ad is presented, the head client pushes it along the table to the next client without...
by nxhyfiuq | Aug 16, 2007 | 8 - On Marketing Practices and Competitiveness
This from Kimberly-Clark’s CMO Anthony Palmer as quoted in the WSJ today:You can’t ever lose sight of the fact that your role is to sell more stuff to more people for more money more often. That has got to be the ultimate goal. You also have to inspire the...
by nxhyfiuq | Jun 19, 2007 | 8 - On Marketing Practices and Competitiveness
Gotta love those granola crunching Birkenstock wearing health food nuts. John Mackey the co founder and long-time CEO of Whole Foods said this to his board about buying competitor Wild Oats:"Eliminating them means eliminating this threat forever, or almost...
