by nxhyfiuq | Jan 22, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
Laura Patterson has a good article up at Marketing Profs describing how CMO’s can thrive. She uses CMO Anthony Palmer’s quote about the role of marketing which is timely, based upon the AMA’s new definition of marketing. This is what Anthony says:...
by nxhyfiuq | Jan 21, 2008 | Uncategorized
This is quite good. Highly recommend watching it. Download vSente’s Free Campaign Planner to learn more about how we help marketing managers battle larger competition.
by nxhyfiuq | Jan 20, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
Having criticized the AMA definition of marketing I wanted to offer up my definition. This is a work in progress but substantially represents my notion of marketing based upon 31 some odd years of actually "doing it": Marketing is ideas and actions that...
by nxhyfiuq | Jan 17, 2008 | Uncategorized
One of our clients is building a new sales force and is seeking two highly motivated experienced sales reps to join their team. They will be tasked with the mission of helping us prototype and pioneer direct selling practices and then help recruit, train and manage...
by nxhyfiuq | Jan 17, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
The folks over at the American Marketing Association have unveiled a new definition of marketing to reflect the discipline’s "broader role in society". This is it:“Marketing is the activity, set of institutions, and processes for creating, communicating,...
