More and more folks are calling for an end to marketing as we know it today. Elena Anderson over at Forrester Research just penned a nice column for BtoBOnline. Her take seems to be that marketing should continue to have it’s place at the enterprise table, but needs to become much more left-brained in order to demonstrate accountability and ROI to marketing wary CEO’s:
"B-to-b marketing organizations are ineffective when they are siloed, tactically focused and not held accountable to produce real business results. Instead, a new approach is needed that fosters a partnership with sales, centers on the customer, and is driven by deep quantitative understanding of the target audience."
The work we’ve done over the last ten years on our attack engine methodology offers one solution to the problem of integrating and orchestrating sales and marketing competencies. Click the Armory tab below to find out more…
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In the age of the BIG LIE is it surprising that the ‘profession of marketing’ has been tainted? Is our only objective to WIN? or is there more to life than bringing food to the table? Is Our problem that we are trained to only see issues as right/wrong, on/off, black/white? Does one side of our brain get obsessed with this simplicity…. Is this our neanderthal past licking in? Are we all the offspring of Eve the ape? …….. more soon from “the Pinko Pirate of Oz”