UPDATE 8/13/06: NOOYI PROMOTED AND APPOINTED CEO OF PEPSI
Charmain Yoest, wickedly smart, and refreshingly American says Coke should attack Pepsi over the Indra Nooyi controversy. She’s right that Pepsi is vulnerable to attack. But I doubt Coke will exploit it. Who will exploit it? I’m waiting for a small, upstart all-American soft drink brand to take this on. The positioning opportunities are perfect. Rarely do the planets align for this kind of attack.
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Camo-Ade and Cammy Coke . . .on the Water Buffalo?
Here’s “Camo-Ade” from Waco Kid at Penguin Proletariat! Very cool. In this weekend’s post, I challenged the executives at Coca-Cola to come up with a way to get some fluids to Major E., stationed at Camp Victory in Baghdad. Specifically,…
Camo-Ade and Cammy Coke . . .on the Water Buffalo?
Here’s “Camo-Ade” from Waco Kid at Penguin Proletariat! Very cool. In this weekend’s post, I challenged the executives at Coca-Cola to come up with a way to get some fluids to Major E., stationed at Camp Victory in Baghdad. Specifically,…