We’re assembling a customer roundtable. If you are currently a subscriber to the Armory (or have been in the past) I’d like to find out if you might have an interest in becoming a member of our customer roundtable. The purpose of our roundtable is to advise us on certain aspects of the development and further commercialization of the Armory. Aspects like site usability, content, successes, failures, potential improvements, business models, marketing strategies, tactics, etc.

Since launching the Armory a little more than 18 months ago, we have achieved a modest success, enough to convince me to invest further dollars and time into the development and commercialization of the Armory. Which is why I want to constitute a customer roundtable to help guide this development. The next step in the development of the Armory is to automate the campaigning process.

We have selected the Salesforce.com development platform to build out and automate the Armory. When complete the Armory will have the functionality of a robust sales force automation solution driven by our proprietary attack engine and terrain map. It will be the first SFA solution specifically designed to wage and win battles for market share. As a member of vSente’s Armory Customer Roundtable you will need to be willing to do the following:

1. Offer periodic input via email on potential ideas, strategies and tactics.
2. Try and critique various components of the new system as they evolve.
3. Be generally available by phone conference call to discuss  group input.
4. Be a customer evangelist.

I will select 3-5 customers for the roundtable. The time commitment over the next several months will not be significant – perhaps 2-3 hours per month. Your advice and counsel will be valuable and therefor I would like to offer the following in return:

1. A free lifetime subscription to the Armory.
2. Five complimentary licenses to vSente’s Armory when launched via Salesforce.com (some restrictions will apply).

If you’re interested in participating then I will need the following information from you:

1. The reason why you originally subscribed to the Armory.
2. Did the content help you wage a battle for market share?
3. What did you like best about the Armory?
4. What did you dislike?
5. Your name, title, company, industry.

I will select the roundtable by the end of next week. So if you’re interested please forward the information to me at mike@vsente.com as soon as you can.

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