This from the Wall Street Journal…
When Wal-Mart Stores
Inc. entered the British market in 1999 by buying a chain of stores
here, many expected it to dominate. Instead, Wal-Mart’s largest
non-American operation has been struggling recently, and its top local
rival is thriving.That rival is Tesco
PLC, Britain’s largest retailer. Its big weapon is information about
its customers. Tesco has signed up 12 million Britons for its Clubcard
program, giving cardholders discounts in exchange for their name,
address and other personal information. The Clubcard has helped boost
Tesco’s market share in groceries to 31%, nearly double the 16% held by
Wal-Mart’s Asda chain, according to market-research firm Taylor Nelson
Sofres.
Read the complete WSJ article here.
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Mike, thanks so much for this informative post. I have followed WalMart’s history here in the U.S. but this is the first I’ve read about how it is faring in an overseas market. I wasn’t familiar with Tesco, a company I will definitely spend more time researching as a result of your post!