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Mike Smock – Senior Strategic Advisor
1 – Defining Marketing, Strategy, Campaigning…
2 – The Importance of Market Share
3 – A Critical Look At Blue Ocean Strategy
4 – Military Metaphors Applied to Marketing
5 – John Boyd Applied to Marketing Campaigning
6 – "New" Marketing vs. "Old" Marketing
7 – Planning a Marketing Campaign
8 – On Marketing Practices and Competitiveness
9 – Miscellaneous Marketing Postings
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Planning A Marketing Campaign
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Apr 9, 2008
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