by nxhyfiuq | Feb 12, 2008 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
Market share is the most important metric that marketers can use in order to judge the effectiveness of marketing campaigns. This includes branding initiatives, advertising campaigns, CRM programs and any other revenue generation effort. Market share metrics are more...
by nxhyfiuq | Feb 6, 2008 | 1 - Defining Marketing, Strategy, Campaigning...
A CEO is interviewing two candidates for the CMO slot in his mid-sized enterprise. He’s running a typical American enterprise – limited resources, cutthroat competition, dwindling margins, etc., etc. The CEO asks each candidate "how do you define...
