by nxhyfiuq | Jan 10, 2008 | 8 - On Marketing Practices and Competitiveness
From time to time I am asked to review a new business book. Generally the topics are marketing related and the number of requests I get have been increasing significantly – not due to my reputation as an influential reviewer – but simply because of the...
by nxhyfiuq | Jan 9, 2008 | Uncategorized
I like what Compete.com is doing with their online competitive metrics. Interesting stuff especially their composite view of online competitive activity. I love their tag line – Track your rivals – then eat their lunch. Their logo though looks like cute...
by nxhyfiuq | Jan 9, 2008 | 4 - Military Metaphors Applied to Marketing, 8 - On Marketing Practices and Competitiveness
Al Ries has a good column at Advertising Age:The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, guerrilla marketing. Often overlooked, however, is "flanking," one of the most powerful...
