by nxhyfiuq | Sep 4, 2007 | Uncategorized
Inc. has expanded its Inc. 500 list to the Inc. 5000 list. Yes that’s one more zero at the end. 5000 of the fastest growing privately-held enterprises in America. The folks at Inc. were surprised by the results. Construction and manufacturing enterprises led all...
by nxhyfiuq | Sep 4, 2007 | 6 - "New" Marketing vs. "Old" Marketing
I am officially on the fence with Pecha Kucha. On the one hand the creative/competitive side of me sees this as something fun and potentially effective, while the analytical/objective side of me envisions armies of marketing managers wasting hours of time finding the...
by nxhyfiuq | Sep 3, 2007 | 7 - Planning a Marketing Campaign
vSente’s Campaign Manual explains how to plan a marketing campaign. Theory, fundamentals and practices are described in the manual which includes several planning worksheets and wizards. This online manual is best suited for marketing managers in small and...
by nxhyfiuq | Sep 3, 2007 | Uncategorized
Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael Porter’s classic. WHY MARKETERS SHOULD READ: Porter provides a fundamental primer on competition including practical tools and techniques that are even more important today than...
by nxhyfiuq | Sep 3, 2007 | Uncategorized
The Second World War, Volume 2: Their Finest Hour Winston Churchill’s WWII chronicles. WHY MARKETERS SHOULD READ: Because everything you read today about crisis management is wrong. Churchill’s personal experiences leading up to and during WWII provide a...
