by nxhyfiuq | Aug 16, 2007 | 6 - "New" Marketing vs. "Old" Marketing
TechCrunch is reporting that USA Today’s experiment with social media may not be paying off. According to TechCrunch, Compete.com data is showing monthly visitors down from 14 million in March to about 10 million today, a 29% drop in unique visitors. I’m...
by nxhyfiuq | Aug 16, 2007 | 6 - "New" Marketing vs. "Old" Marketing
JC Penny reported today that "fiscal second-quarter net income rose 1.7%" but the retailer said Thursday "it expects the bulk of its second-half profit will come later than expected", stoking worries about fierce competition among department stores...
by nxhyfiuq | Aug 13, 2007 | Uncategorized
Use the free campaign wizard for a quick (couple of minutes), down and dirty assessment of the potential success of your campaign. The Campaign Bot is a simple rubric that measures your strengths relative to your primary competitor. Download the free...
by nxhyfiuq | Aug 13, 2007 | Uncategorized
Center of gravity analysis is designed to uncover exploitable vulnerabilities that will result in real and sustainable market share gains (our approach is based upon Dr. Joe Strange’s ((download pdf)) methodology). There are four major categories of enterprise CG’s to...
by nxhyfiuq | Aug 13, 2007 | Uncategorized
Nothing fancy – just nine fundamental strategies focusing on exploiting a market leader’s price, quality, feature or service vulnerability: 1. Decrease price. Challenger attacks leader’s premium price with discounted pricing. 2. Increase price. Challenger...
