by nxhyfiuq | Jul 9, 2007 | Uncategorized
There are several high profile blogging gurus but the best of the bunch I think may be Darren Rowse. I’ve been following his blog ProBlogger for a month or so now and I really like his meat and potatoes approach to blogging. Almost every day he offers up good...
by nxhyfiuq | Jul 9, 2007 | Uncategorized
Marc-Hans Richer, the brains behind Pontiac’s Oprah give-away fiasco and a few other high profile PR stunts that seem to have turned Pontiac into an also-ran brand, is the subject of a glowing Ad Age article which announces his departure from Pontiac to become...
by nxhyfiuq | Jul 8, 2007 | Uncategorized
Ouch. Two more studies (Pravin Nath/Vijay Mahajan and Andrew Tipping) are coming out critical of CMO’s and their ability to generate sales. I’m not keeping track but I’ll guess there have been more than 10 studies in the past couple of years coming...
by nxhyfiuq | Jul 5, 2007 | Uncategorized
Lauren Turner, Account Planner in Google’s health care advertising group, writes a blog entry indicating that her health care customers might want to purchase Adword campaigns in order to counter some of the criticisms offered up in Michael Moore’s Sicko....
by nxhyfiuq | Jul 5, 2007 | Uncategorized
To be or to do? A hallmark of great advice is that it applies in almost all situations. John Boyd used to give a little speech to young officers that went something like this: "Tiger, one day you will come to a fork in the road,” he said. “And you’re going to...
