by nxhyfiuq | Mar 5, 2007 | 9 - Miscellaneous Marketing Postings
New customers may be a meaningless metric? This rather controversial statement was part of AMR’s Bruce Richardson’s NASSCOM Diaries wherein he describes the state of India’s IT industry. During a conversation with Richardson, Azim Premji,...
by nxhyfiuq | Mar 5, 2007 | Uncategorized
Dr. Thomas M. Box of Pittsburg State University and colleagues have authored an interesting paper combining George Stalk’s Hardball, Boyd’s O-O-D-A Loop and strategy relative to the small firm. This is the abstract:This paper reviews (briefly) the field of...
by nxhyfiuq | Mar 5, 2007 | 2 - The Importance of Market Share
Somehow this escaped my normally eagle eyes when it comes to all things market share. Seems as if Richard Miniter, who has an impressive career writing about the war on terror also wrote a book on market share. In it he:skewers the sacred cow of market share and...
by nxhyfiuq | Mar 2, 2007 | Uncategorized
Here are a couple of lists published in recent days describing Web 2.0 tools and techniques. Lots of good stuff for the adroit campaigner. First, Steve Rubel at MicroPersuasion has a very informative post on the topic. This is the intro:Turn Gmail Into Your Personal...
by nxhyfiuq | Mar 1, 2007 | 2 - The Importance of Market Share, 9 - Miscellaneous Marketing Postings
P&G’S CMO Jim Stengel told a group of agency exec’s today that market share is trust materialized. He’s wrong, nor is market share customer delight materialized, and it’s not brand loyalty materialized. Is it possible to generate market...
